I really mean to keep up with this thing, honest. Here’s a summary of the projects that have been keeping me too busy to post:
Catching Up from Vegas
LeadsCon + Extra Stay was like 6 days, had a whole ton of voicemails & emails & blahblah to catch up on.
PPC Arb Project:
I really am not that active in PPC and kind of hate it so this has been coming along slowly. I have a niche ppc sponsor that is doing great on the meager organic traffic I have to one of my sites. Yesterday’s stats on one page, for example: 2 pageviews, 2 clicks, $2.27 earnings. I set up my tracking and started doing some keyword gen, but it’s obvious I need to put a lot more effort into boosting my quality score. It also appears traffic is lower on some of the keyphrases I’m targeting than I thought (based on past organic rankings for the same phrases). I really only spent one night (8pm-5am) on getting this whole thing set up, so hopefully a few tweaks and I’ll be in business.
Lead Arb Project:
I’ve been excited about this for awhile but it’s been slow to come to fruition. My developer on this got caught up on something else and is now on vacation but managed to heroically get it done for me before he left. I just need to set up another front end site for it and turn the traffic on, but haven’t gotten to it yet due to some other disruptions, namely:
Super Sore Throat:
This came on Monday night and hasn’t gone away yet. I barely ever get sick and usually get over it in 1-2 days so this is really starting to frustrate me. Went to the doc on Thursday he told me to keep taking mucinex and suck it up so bleh. This came on right as I was staying up late working on:
Super Lame Contract Renegotiation:
I have a development/marketing client that I’ve had for a number of years. I am on the tail end of a 2 year contract with them that’s worth ~50k/yr. It’s a nice account and I love the people but I’ve really outgrown it. My 5% revenue share isn’t really motivational enough since I get 33-100% on the rest of my projects. They really want me to stay involved though and I don’t really want to throw the whole thing away so we’re trying to rework the deal so that I just do consulting and manage the BPO but am not personally responsible for any labor/deliverables. It’s kind of awkward because I think they’re expecting my compensation to come down with lesser duties but it’s not worth me taking it on for anything less because of how much money I can make if that time is spent on my own projects.
Since sore throat was able to postpone super lame contract renegotiation, my ADD kicked in and I started on another project. For lack of a better name, I give you Expensive Mixed-Media Campaign of Likely Fail:
I’ve been dying to play with Google Radio/Print and also AdReady, so I’m taking an offer I picked up in Vegas and giving it a whirl. I plan on doing an in-depth case study on this for you guys, so I’m not going to get into it too much now. I’m not actually pessimistic about it, but I have 0 experience with radio, none with display ads, and almost none with print. It’s sure to be a summer blockbuster extravaganza of trial & error.
In other news I am also trying to hire local developers (as posted below), build up my IRL business (starting to feel need for safety blanket), and working on a new site / marketing plan for an Autism charity a friend of mine is starting. OH OH OH Also working on a new business plan for a real business in the insurance industry that is super exciting and will probably make more money than anything else I’ve ever done. I’ll let you guys know about that when it’s up.