7 May 2008
Ordered My First Google Radio / Print Ads
I’m starting pretty small since I have absolutely no idea what type of response rate to expect. I believe I’m getting 280,000 print impressions for $618 (if they accept all my bids) and 195,000 radio impressions for $438.
I went after smaller markets on both just to keep costs down. I have separate response methods for print/radio so I should get a little performance gauge that way but other than that I’m not doing too much fancy tracking. I just want to see what the ROI is like on this first $1000 to determine how aggressively I want to go after this.
Update #1: Got my first publisher response on the print, rejected my offer for being too low. My offer was $134 (right around google’s suggested offer line) and they wrote back asking for $212. I decided to pay it because it was the biggest paper I’m targetting in this initial test. Also FYI Radio ads are running 5/10 to 5/21 and print are running 5/19 through 5/23 in different markets.